Victoria Mall is; as the name suggests a mall that caters mainly to the needs of women, they came to us with a problem; to offer them a solid identity that defines them as a brand and sets them apart from the competition.
PROBLEM
the client needed a brilliant logo that represent the brand and a solid identity that serves as a foundation for the brand.
APPROACH
We identified the client’s need and where his brand will be placed in the market, we researched a few of his competitors to get an insight on how we can position his brand to stand out. after that we got to sketching we explored a few ideas and we settled on a creative path after presenting the logo to the client.
SOLUTION
After the logo design was refined and ready for use, we started focusing on the other brand elements such as typography, color, imagery and visual guidelines that make up the visual identity. after a long but productive process we finally arrived at a visual identity that the client was very pleased with. as it was true to the vision and the idea that he had.
The Brand's Mission
To meet the needs and wants of women by offering a space where they can buy everything they're looking for through a big selection of mass and luxury brands.
The Brand's Vision
To become the women's Go-to place for shopping anywhere in the world.
The outcomes of the logo exploration phase
The final logo after refinement
